Among the changes presented in our previous article, the changes concerning the authority structure entered into force on 1 January 2026, and on 1 March 2026 the rule extending consumer status to SMEs (provided that they act outside their economic activity), as well as the rules concerning replacement claims and the value threshold for issuing warranty certificates, also entered into force.
From 19 June 2026, it will become mandatory for webshops and online service providers to provide the online withdrawal function, so they have less than two weeks left to create it. The online withdrawal function must be displayed in a clearly visible and easily accessible manner, under the designation “withdrawal from the contract”. Through this, the consumer must find a clearly worded, easily readable withdrawal statement, which, by filling it in with data and then using the “confirm withdrawal” function, enables the consumer to communicate their withdrawal to the undertaking online.
Although in the case of online purchases consumers have already been entitled to withdraw from the purchase within 14 days without giving reasons, until now this has often meant a complicated, slow process. The change may make the withdrawal process easier for consumers; its purpose is to raise greater awareness of the right of withdrawal, and it will also make the withdrawal practices of individual undertakings more controllable and better documented.
The regulation expressly provides that the “withdrawal button” must be made available in a clearly visible and easily accessible manner, thereby ensuring that undertakings cannot push it into the background and reduce it to a hidden, rarely used function.
After becoming aware of a withdrawal made through online withdrawal, the undertaking must send an acknowledgement of receipt, which certifies that the statement concerning the withdrawal has arrived, that it has been received, and contains the content of the withdrawal as well as the time of sending.
The function has become mandatory regardless of whether the webshop is operated by a Hungarian or foreign undertaking; it extends to all transactions where a consumer purchases from an undertaking outside business premises, through a distance contract.
It is important to note that the withdrawal function does not create a right of withdrawal, but is intended to regulate and facilitate the exercise of the right of withdrawal – therefore, where the consumer is not entitled to such a right in the first place (Section 29 of Government Decree 45/2014 (II. 26.), e.g. customised products, perishable goods), they will not be entitled to it even after the entry into force of the present regulation.
Many Hungarian websites have already created this function, so consumers may already have encountered it in several places. Given that the regulation is based on an EU directive (Directive (EU) 2023/2673), the use of the function will become mandatory on the same date in all European Union countries, so consumers may also notice and use it when using foreign webshops.











