Legal blog

Regulation of Advertising and Commercial Communications in the Influencer Sector

Regulation of Advertising and Commercial Communications in the Influencer Sector

Opinion leaders, commonly referred to as influencers, have become key actors in modern communication as a result of the rapid expansion of the internet and social media.
The development of digital technologies, the widespread use of smartphones, and the global proliferation of social media platforms—such as Facebook, Instagram, YouTube, TikTok, and Twitch—have fundamentally transformed users’ content consumption habits, as well as their entertainment and purchasing behaviours. As a consequence, influencer marketing has emerged as one of the most significant and fastest-growing tools of the modern advertising market.

By way of an interesting observation, it should be noted that, from a legal perspective, the category of influencers is not limited to natural persons acting as opinion leaders. An influencer may also include a CGI or deepfake character, an animal, or even an object.

The rapid growth of this phenomenon and the intermingling of personal and commercial content on social media platforms primarily justify the need for regulation in this field. For consumers—particularly audiences younger or older than the average user—it is often not clear whether an influencer’s recommendation is based on a paid collaboration, the provision of a gifted product, or another form of material interest.

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Division of Increase in Assets Between Cohabiting Partners and Allocation of Residential Use in Current Hungarian Legal Practice

Division of Increase in Assets Between Cohabiting Partners and Allocation of Residential Use in Current Hungarian Legal Practice

The Hungarian Civil Code recognises the existence of a domestic partnership in two distinct forms. It sets forth the institution of marriage, which several legal scholars have described in elevated terms as an “emotional and economic alliance,” and it also provides for the possibility of living together without entering into marriage, in the form of a cohabitation (élettársi kapcsolat). The law strictly characterises this latter form as an obligational legal relationship, regulated under Title XXV of the Book on the Law of Contracts.

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Protection of Local Identity – What Obligations Can the Municipality Impose Upon Settlement?

Protection of Local Identity – What Obligations Can the Municipality Impose Upon Settlement?

Under the Act on the Protection of Local Identity (Hötv.), more than fifty local governments have already enacted decrees. The law regulates settlement in municipalities in order to allow local governments to protect their traditions, social order, and values. The content of these decrees varies significantly, as the Hötv. grants municipalities a very broad scope of discretion. Due to the diversity of the regulations, let us take a closer look at exactly what authorizations municipalities have.

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Remote weddings

Remote weddings

Do I have to attend my own wedding in person? Is it possible to get married online, remotely? Our article is about the interesting aspects of remote weddings, and marriages concluded by proxy.

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Misconceptions about cohabitation

Misconceptions about cohabitation

While more and more people are living in a cohabitation without marriage and the number of marriages is constantly decreasing, there are still countless misconceptions about this form of relationship. In our article, we would like to draw attention to some significant differences between marriage and cohabitation.

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Key changes to the Code of Civil Procedure – family law litigation

Key changes to the Code of Civil Procedure – family law litigation

The Code of Civil Procedure, which sets out the rules for the conduct of civil litigation, has undergone significant changes thanks to a comprehensive amendment proposal adopted at the end of 2020. The rules applied from 1 January 2021 have a major impact on litigation. This article reviews the amendments that have made a difference to the way family law litigation is conducted.

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The problem of a teasing personality during a divorce

Relationships are never without problems: couples often fight over even minor issues such as housework, comments from each other's parents at Sunday lunch or, for example, the driving style of one of them. Fortunately, such conflicts last for a while and do not leave deep, incurable psychological scars.

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My ex-spouse is turning my child against me!

My ex-spouse is turning my child against me!

The law pays particular attention to the protection of children during and after their parents’ divorce. Children have the right to maintain a healthy relationship with their parents. However, in many cases, estranged parents tend to misrepresent each other to the child: this phenomenon is called parental alienation. Our article deals with the harmful effects and legal implications of parental alienation.

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Prenuptial agreements and agreements regarding cohabitation

Prenuptial agreements and agreements regarding cohabitation

In Hungary, spouses and cohabiting partners both have the opportunity to ascetain the financial aspects of their relationship in a contract. These agreements have the ability to make an upcoming divorce or separation as predictable as possible, saving a significant amount of time, energy and money for both parties. In our article, we present the essence and most important aspects of these contracts.

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